Photo by {link:http://www.flickr.com/photos/pagedooley/}kevindooley{/link}.
Following Chicago’s “embarrassing” first-round exit from the voting for the 2016 Olympics, reports quote at least one International Olympic Committee (IOC) member as placing part of the blame on an anemic presentation from the Windy City. The presentations are held behind closed doors, but apparently Rio de Janeiro made quite a splash with a presentation led by Brazilian president Luiz Inacio Lula da Silva.
Da Silvia is said to be a charismatic leader who focused attention repeatedly on a single core message during his presentation, “it is South America’s time to host the Olympics.” Before you fire up PowerPoint or other slideware, take the time to develop and understand ONE core message which is central to your presentation. It might just save the presentation from being anemic, even when the President of the United States can not.